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Case Study

Nestlé's Bakers brand saw

112% uplift in CTR

with dynamic creative on Amazon

Challenge

As consumers moved to digital channels to purchase pet food, Bakers, a division of Nestlé, wanted to leverage dynamic creative on Amazon to drive sales and maintain their position as a category leader. A creative technology solution was needed to build ads to Amazon’s specifications at scale and test personalized creative.

Solution

Using existing display assets, Ad-Lib.io rebuilt Bakers original ads to Amazon’s specifications and tested variants across two audience segments—in-market consumers from Amazon’s own audience data and competitors' consumers identified via retargeting. By partnering with Ad-Lib.io, Bakers created personalized, brand-safe ads automatically, vastly reducing the time it took to activate the campaign. Ad-Lib.io’s creative concepts also allowed the team to repurpose existing templates and assets for use across multiple channels, shrinking time-to-market and lowering production costs.

Results

+112%

Uplift in CTR vs. benchmark

36 

Creative variants produced for Amazon

The results of the dynamic creative have exceeded expectations and have provided a number of insights into the relevance of messaging to our consumers.

Joy Armitage
Digital Communications Lead, Purina
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