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Case Study

Virgin Media saw

36% uplift

in CTR across 800 variants with automated ad creative using Ad-Lib.io

Challenge

Virgin Media approached Ad-Lib.io seeking an agile content creation partner which could keep content fresh and relevant across 3 key business initiatives: Flash Sales, Usain Bolt and Broadband.

Solution

Ad-Lib.io’s direct integration with the major media platforms means we can push any variants into host ad accounts without having to bundle them onto a cloud sharing service,  removing the inefficiency between creative development and implementation. We were able to automate the creation and activation of more than 800 individual variants over a 12 week period.

Results

800 Variants

Created over 12 weeks

+36%

Uplift in CTR vs. 
previous 3 month period

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Ad-Lib.io DCO & Personalization increased creative volume 41x for Airborne